Studio Alex is a line of greeting card designs hand-drawn with love by me, Alexandra.
I work from my home studio in London to create simple, vibrant and uplifting designs that bring something unique to every occasion.
Studio Alex cards are printed in Italy on high quality card and paired with colourful, hand-embossed envelopes sourced in the UK.
You can find them online here in the SHOP as well as on schmoo.shop and By Noa. They are also available in a variety of independent brick and mortar shops and boutiques.
Studio Alex was born on a whim, nurtured by a long-standing love for drawing, designing and making cards for friends and family.
The idea to start my own line of greeting cards was dreamt up years ago while I was growing up in California. But it was left to simmer as life took me on other adventures.
It wasn't until 2016 when I set up a teensy tiny studio in my flat in London that I was able to start creating again.
I work using watercolor, ink, art marker and sometimes colored pencil.
My designs are inspired by the power of relationship and all things bright and beautiful.
In the spirit of retro revival, the Studio Alex line is made up of some of my old designs as well as new ones too.
I hope you enjoy the cards as much as I do making them!